23.05.2024
Events

Teaching Science Communication: the 2024 Fulbright-Cottrell Workshop September 25-27, 2024

Saarbrücken - September 25-27, 2024

Key workshop focus areas:

Strategic science communication and outreach

  • Why do you need a strategy?
  • Assessment: who you reached and what impact it had
  • Theory behind practice: the science of science communication
  • What does inclusive science communication mean to you?
  • Evidence-based science communication
  • Explore how AI will impact scicomm

Storytelling in science:

  • Enhance information literacy for finding, evaluating, and using information
  • Combat misinformation
  • Utilize storytelling frameworks and platforms tailored to your discipline
  • Using the messaging triangle to distill complex stories effectively
  • Address your expert blind spot
  • Engage diverse audiences
  • Navigate public engagement through digital platforms and public science events

Teaching science communication:

  • Implementing active learning for embedding science communication training in your classes
  • Getting started with building your science communication syllabus
  • Explore institution-wide science communication programs

Kitty is an independent communication consultant and brings her real-life experience of working with clients into the classroom. She helps clients in higher education and in the non-profit sector with digital communications strategies using a mixture of online tools and social networking sites. She holds an M.S. in Communications from Syracuse University, S.I. Newhouse School of Public Communications. She has worked in the industry for five years at a design and advertising agency, Communiqué Design & Marketing, serving as director of social and digital strategy. Previously she was on the project staff in the Citizen Science department at Cornell Lab of Ornithology where she launched social network platforms and fielded thousands of breeding bird biology questions. Kitty is a native Californian and completed her undergrad degree at Humboldt State University behind the Redwood Curtain in Northern California. She majored in Biology and Environmental Science.

Mark is an instructor in biology, science literacy, and science communication at Cornell University and conducts discipline-based education research. He received his Ph.D. from Cornell University in entomology and his two Master’s Degrees in ecology and in marketing in Hungary. He is a Faculty Fellow For Engaged Scholarship and a Fellow at the Carl Sagan Institute, where he leads the public engagement efforts. He conducts research in biology education, science communication, and public engagement.

Feedback from past participants in the workshop series:

“This is a great workshop for early career academics to learn about different ways... [of] teaching, researching, mentoring, leading and [finding] funding opportunities.”

“... this was a great intercontinental networking opportunity.”

“This workshop provides insights into those duties of a future professor which are not part of... standard research training and thus highly recommendable to all senior researchers.”

“It has been one of the most vibrant and enthusiastic workshops [in which] I’ve participated.”

"Absolutely excellent workshop that should be mandatory for all junior faculty."

"The 'active teaching' lessons were very insightful. The contact with people just a few steps ahead in [their] career was encouraging."

"I liked the emphasis on the teaching side. I find teaching an essential part, as we are responsible to equip the students with the knowledge and tools they need to drive our world forward."

"I learned a lot of tricks to make the most of combining teaching and research."